Real stat from last month: a 12-second Reel with three pantry volunteers beat a 5-slide carousel by 38% in sign-up clicks — what four-word hook did we use at the top? I’m testing how you’d phrase it because tiny caption tweaks keep moving the needle for us.
I’m guessing it was ‘Join today’s pantry shift’ — time cue + role beats clever copy, like putting cookies by the register. If you rerun it, front‑load that line in frame one and keep it within 1.5s; was the sticker link on-screen from 0:00?